Wednesday, September 15, 2010

Not Your Mother's Trench, Not Your Father's Bomber

Burberry was founded in 1856 arriving as a collection of sturdy outerwear. As it grew, the house outfitted the first expedition to the South Pole and even adapted coats for WWI soldiers. This is where their famous trench began. After several shifts into luxury branding, the name had become synomous with plaid and check patterned accessories and linings. Roberto Menichetti took the company to another level with the introduction of high fashion and Burberry Prosum in 1998 - Fall 2001. And in the Spring of 2002 Christopher Bailey, fresh from Tom Ford's Gucci, turned the conservative line sexy. Still London, still trenches and bombers but with a fusion of luxe punk. As Rachel Zoe would say, "I die!"

1 comment:

  1. I was just reading about Thomas Burberry. He developed the water & wind proof fabric called we know as gaberdine. His raincoat went on sale in 1890. Many of the original features still appear on the coat today! Weird that we were in a similar mental space.